The Reveal: Our Bold New Logo
Today, we unveil the complete SPORTS N SPOKES logo—a bold evolution designed to honor 50 years of wheelchair sports excellence while charging fearlessly into the future.
For You. Because of You
For half a century, you’ve trusted us to tell your stories, celebrate your victories, and champion the wheelchair sports community. This logo represents everything we’ve built together and everything we’re becoming.
Every line. Every curve. Every color. Built to capture the unstoppable energy, passion, and forward momentum that defines wheelchair athletics.
More Than a Logo
This isn’t just a logo update—it’s a complete magazine redesign. Our January 2026 issue features a fresh new look, exciting new departments, and enhanced coverage designed to serve the wheelchair sports community better than ever.
Same mission. Same commitment. Bolder execution.
The Journey Complete
Over the past four weeks, we’ve revealed each element:
- ✅ The Curve – The endless flow and motion
- ✅ The Bridge – The connector that unifies
- ✅ Two Forces – Passion and power collide
- ✅ The Rush – Unstoppable forward momentum
Today, you see them unified in one powerful mark.
See It Live
In 48 hours, this logo debuts on our completely redesigned January 2026 magazine. A new year. A new look. The same unwavering commitment to the community we serve.
Subscribe today and experience the transformation.