The Bridge: One Letter Connects It All
What holds it all together?
Today we’re revealing the second piece of our new identity: “The Bridge.”
In our new SPORTS N SPOKES logo, there’s one element that connects everything. One letter that bridges SPORTS and SPOKES. Athletics and lifestyle. Competition and community.
It’s not just typography. It’s the thread that ties 50 years of wheelchair sports coverage into one unified vision.
The Story So Far
Last week, we introduced you to “The Curve”—the element that represents the endless motion and flow of wheelchair sports. Today, “The Bridge” reveals the connector, the unifying force that holds our identity together.
These aren’t just design choices. Every element of our new logo tells the story of the wheelchair sports community: the movement, the connection, the power.
Three More Reveals to Go
- ✅ December 2: The Curve
- ✅ December 9: The Bridge
- December 16: Two Forces
- December 23: The Rush
- December 30: The complete logo reveal
- January 1, 2026: Our redesigned January issue
Can you guess what comes next? The anticipation is building, and we can’t wait to share the complete picture with you.
Be Part of the Journey
Follow us on Facebook, Instagram, and X (Twitter) to see each reveal as it drops. Can you guess what the curve represents? Share your thoughts using #SNS50Years and #SportsNSpokes.
The complete picture is coming. January 2026.
Subscribe today and be part of what moves you forward.