The Rush

Today we're revealing the fourth piece of our new identity

Can you feel it?

The rush. The acceleration. The relentless drive forward.

Today we’re revealing the fourth piece of our new identity: “The Rush.”

In wheelchair sports, there’s no standing still. It’s about power, speed, and unstoppable momentum. Our new design captures that exact energy—the angle of attack, the lean into motion, the forward rush that defines every athlete.

The Journey So Far

Four weeks into our reveal campaign, and the picture is nearly complete:

  • December 2: The Curve – The endless flow and motion
  • December 9: The Bridge – The connector that unifies
  • December 16: Two Forces – Passion and power collide
  • December 23: The Rush – Forward momentum unleashed

Each teaser has revealed another layer. The flow. The connection. The colors. Now, the kinetic energy that drives it all forward.

The Final Countdown

We’re in the home stretch:

  • December 30: The complete logo reveal (7 days!)
  • January 1, 2026: Our redesigned January issue arrives

One more week until you see the complete SPORTS N SPOKES logo. Can you feel the momentum building?

Join the Movement

Follow us on Facebook, Instagram, and X (Twitter) to see each reveal as it drops. Can you guess what the curve represents? Share your thoughts using #SNS50Years and #SportsNSpokes.

The complete picture is coming. January 2026.

Subscribe today and be part of what moves you forward.

You must be logged in to post a comment.

You Might Also Like...

Click on any of the links below to read more articles from SPORTS ‘N SPOKES!

Skip to content