RED meets BLUE. Passion meets Power.
Today we’re revealing the third piece of our new identity: “Two Forces.”
For 50 years, SPORTS N SPOKES has existed at the intersection where athletic fire meets unwavering determination. Where the heat of competition meets the cool focus of excellence. Where passion and power collide to create something unstoppable.
Our new colors aren’t just colors—they’re the two forces that drive every wheelchair athlete.
The Journey Continues
Three weeks into our reveal campaign, the picture is becoming clearer:
- ✅ December 2: The Curve – The endless flow and motion
- ✅ December 9: The Bridge – The connector that unifies
- ✅ December 16: Two Forces – Passion and power collide
Each element tells a story. Each color carries meaning. Together, they capture the essence of wheelchair sports: dynamic, powerful, and always moving forward.
What’s Next
- December 23: The Rush
- December 30: The complete logo reveal
- January 1, 2026: Our redesigned January issue arrives
Two more reveals until the complete picture emerges. Can you feel the momentum building?
Join the Movement
Follow us on Facebook, Instagram, and X (Twitter) to see each reveal as it drops. Can you guess what the curve represents? Share your thoughts using #SNS50Years and #SportsNSpokes.
The complete picture is coming. January 2026.
Subscribe today and be part of what moves you forward.